Skip to main content

Good Companies Do Not Stand Against the Tide of Change

Published Oct 07, 2019 by Susan Moore

UpSkill Houston Chair Dan Gilbane moderates a fireside chat with Harvard Business School's Joe Fuller

Workforce development partnerships, programs, and initiatives were in the spotlight as a delegation of Harvard University professors and administrators visited Houston to explore real-world examples of effective mechanisms, partnerships, and programs to address skills gaps that are driving real results.

The group met with prominent area businesses, educational institutions, and community-based organizations to learn about programs that offer students quality work-based-learning opportunities and direct pathways into meaningful careers and how academic programs are aligned to meet industry standards and needs.

While in town, Harvard Business School professor Joseph Fuller addressed the Greater Houston Partnership’s UpSkill Houston’s Executive Committee and numerous stakeholders at the committee’s October meeting and a forum held at the Federal Reserve Bank of Dallas – Houston Branch.

Fuller, who was the founder and long-time CEO of the consulting company, Monitor, now Monitor-Deloitte, co-leads Harvard’s Managing the Future of Work project, which pursues research that business and policy leaders can put into action in order to navigate a complex workforce landscape.

Fuller focused his comments in Houston on his research and how companies, in Houston and beyond, can respond to strengthen their workforce.

Here are five takeaways from the discussion:

Good companies embrace change

Historically, the approach to finding labor was stable: through want ads in the newspaper. In 1941, only 4 percent of adult males went to college. By 1969, that number had only grown to 10 percent. 

The rate of technological change, globalization, and other forces have led to a gradual but accelerating shift in the demand for skills to need people with advanced social skills and technical skills.

Traditional want ads have been replaced by online job boards, head-hunters seek talent through networks such as LinkedIn, and various jobs can be done in other countries. But the processes by which companies manage have not caught up to the pace of change, and it’s time companies revisit those processes.

“Good companies are ones that don’t stand against the tide of those types of changes,” Fuller said. "They embrace them, and, ideally, hope to create their response as a form of competitive edge.”

Employer hiring practices exacerbate the known skills gap for jobs that traditionally did not require a college degree for entry

So-called ‘hybridization’ of jobs, for example, through the incorporation of technology and automation into tasks that previously could be done manually, has led to a new level of complexity and new rate of change in those roles. The requirements for this type of work started accelerating but traditional K-12 education programs have not kept pace, leaving graduates without the proper skills to fill these jobs. Meanwhile, employers have recognized the new scope of skills their workers need, and many have responded by raising educational requirements for job applicants thinking it is the only way to find workers with those skills. The phenomenon of requiring a higher degree for a job than is truly necessary is called ‘degree inflation,’ and it is important to acknowledge that a degree also doesn’t reflect that mastery of skills needed in the workplace. 

Across the country, the ratio of jobs that require a college degree is roughly two to three times higher than the size of the population that holds a college degree, he said, adding that requiring a college degree excludes significant proportions of certain ethnic populations from the potential pool of otherwise qualified applicants.

Vocational education has been effectively marginalized through program defunding and a cultural belief that success requires a four-year college degree. 

Integrated work-based-learning is a must

The old model of graduating from school, be it high school or a college program, and then starting at a job is a “very, very wasteful system,” Fuller said.

Global data show that the key to having a successful 26-year-old is to get a 16-year-old interested in a career and interested in how they’re going to obtain it and economic independence.

This can be accomplished by building workplace experience into education programs and paying students for their work. Exposing young people to work and work environments in this way sends affirmative messages that they can learn and they can earn, and it makes the transition from a school setting to a work setting feel safer, especially in a setting where an employee needs to demonstrate soft skills, or foundational skills, on the job.

“If you (as employers) are saying we increase supply of qualified, middle-skills job candidates in our city and you don’t have work-based-learning opportunities, paid work-based-learning opportunities, you’re not regularly meeting with a school district, you have not engaged local community college, you do not have a strategy,” Fuller said.

Improve access to workforce, education, and career information

Most students enter college with the aim of getting a good job but many must guess which courses will send them down the path toward that job. Historically, labor market data showing job demand weren’t available. Education providers can now gather data on the types of jobs that are growing and shrinking in a given industry. These data can help inform program design. And by providing degree completion rates and graduate employment rates to incoming students and students deciding whether to enroll in a particular program, educators can help students make informed decisions about their educational and career pathways.

Houston serves as a model for other parts of the country

UpSkill Houston has built a strong foundation for driving change in employer behaviors and educational programs. The right elements are in place, Fuller said. Employers, educators, public entities, and community-serving organizations are at the table, using data, and being realistic about transportation needs of workers and employers.

But Fuller charged UpSkill Houston and its stakeholders to do more, faster, and better, urging his audience to develop a very deliberate understanding of what it would take to re-train people with their spending power, financial resources, and discretionary time in mind.

“We cannot settle for incrementally better versions of what we’re doing,” he said.

Listen to the Managing the Future of Work podcast here. See images from the October 2019 UpSkill Works Future of Work Forum here. Learn more about UpSkill Houston here.

Related News

Workforce Development

Building Tomorrow’s Workforce: San Jacinto College and Houston Spaceport Creating Pathways to Aerospace Careers

10/10/24
Turning a challenge into an opportunity is something Houston—and many other cities—know well when competing to attract new businesses. In its early days, the Houston Spaceport faced a major hurdle: a shortage of skilled aerospace technicians in the region. However, rather than seeing this as a setback, the spaceport transformed it into an opportunity to strengthen its position as a leader in the aerospace industry.  The Need for Collaboration   Workforce supports the growth of any industry. Despite Houston’s deep-rooted history in the industry and the spaceport’s strategic location near NASA's Johnson Space Center, it lost a major tenant to a competing state. According to Houston Airport System Director Jim Szczesniak, the setback underscored the critical need for a robust workforce development program that could retain and attract aerospace companies.  Determined to never lose another company for the same reason, the spaceport turned to San Jacinto College (SJC), a recognized leader in workforce training. Together, they saw an opportunity to solve Houston’s workforce gap and lay the foundation for something much bigger — a pipeline of skilled aerospace talent that would not just serve one company, but an entire industry.   In 2020, their shared vision became a reality with the launch of the EDGE Center, a cutting-edge educational facility specifically designed to train the next generation of aerospace technicians.   “By fostering a collaborative environment, we create a unique value proposition for companies seeking to establish or expand their operations in the region,” Szczesniak said. “Our ability to connect industry leaders with skilled talent and supportive infrastructure provides a competitive advantage that is unmatched. This collaborative approach accelerates innovation, reduces time-to-market, and ultimately strengthens Houston's position as a premier aerospace hub.”  Developing Curriculum for the Industry  Sarah Janes, associate vice chancellor of continuing & professional development at the San Jacinto College District, said SJC conducted visits to spaceports and aerospace companies worldwide to ensure the EDGE Center’s curriculum aligned with industry needs. This allowed them to gather valuable insights into the challenges and skill gaps in the field.  An advisory committee made up of local industry leaders was also established to ensure that the programs remained relevant and responsive to regional demands. SJC hosts bi-monthly advisory meetings to keep the curriculum flexible and forward-thinking, allowing the EDGE Center to meet the current needs of aerospace companies and anticipate future industry shifts.  “Whenever a new company comes to this region, they are always interested in the workforce that is already here to support them, as well as how more people can be trained for the skills that they will need for their company," Janes said. “Working with economic development partners as well as entities such as the Houston Spaceport, provides those new possibilities with the reasons that make this area their first choice for a place to take root.”  Collaboration with Industry Leaders  With phase one completed in 2019 and the arrival of anchor tenants like Axiom Space and Intuitive Machines set the stage for deeper industry collaboration. The companies partnered with SJC to develop industry-specific curricula, mentor aspiring technicians, lead lab courses, offer internships and hire students for high-profile projects.  Intuitive Machines has played an instrumental role in providing hands-on training and creating a direct pathway for students to enter the aerospace industry. According to Janes, many EDGE Center students worked on the company’s Lunar Lander, with 18 now hired full-time and set to work on future lunar missions.  “Between the lander's engine, carbon composites, software, and electronics required to build a Nova-C lunar lander, it takes an incredible amount of touch labor to get to the launch pad,” Intuitive Machines CEO Steve Altemus said in an SJC article. “We work closely with San Jacinto College to foster certification courses for technicians to complete training, intern, and full-time hire into our lunar program.”  Through strong industry collaboration and the focused efforts of the spaceport and SJC, the EDGE Center has made remarkable strides in fulfilling its mission. One example is Cyrus Shy, one of the first students enrolled in the EDGE Center’s composites program. After getting a job with Intuitive Machines, Shy was later hired by Windhover Labs, which was recently tasked with building scale test versions of Venus Aerospace’s hypersonic aircraft.  Another graduate, Charlotte Newell, transitioned from being a hairdresser to an electrical technician through the EDGE Center’s Basic Electrical and Electronic program. After completing the program, she was hired by Collins Aerospace and later Intuitive Machines. Newell is now pursuing an engineering degree at Embry-Riddle Aeronautical University.  Future Growth and Expansion  The Aerospace Institute, an initiative aimed at expanding connections between higher education institutions and the aerospace industry, is a key component of the spaceport’s second phase of development. Although still in its early stages, the project is progressing alongside plans to expand the EDGE Center. According to Janes, over $1 million in new equipment will enhance existing programs and add courses that reflect industry demands. The expansion will allow the EDGE Center to continue serving as a critical pipeline of talent for the region’s growing aerospace industry.  Learn more about Houston’s growing aerospace industry and the Partnership’s UpSkill Houston initiative. 
Read More
Talent

UpSkill Houston Marks 10 Years of Empowering a Skilled Workforce

9/12/24
Since its launch in 2014, the Greater Houston Partnership’s UpSkill Houston initiative has become a cornerstone of regional workforce development, uniting leaders from over 200 businesses, educational institutions, and community organizations to create a skilled and resilient workforce for the Houston and Texas Gulf Coast region. Celebrating 10 years of impact, UpSkill Houston has focused on building talent pipelines essential to the growth and global competitiveness of local industries. UpSkill Houston's regional impact: 150 employers engaged in four industry sector collaboratives focused on building talent pipelines. Over 70 education, community and workforce organizations committed to collaborating with employers. More than 200,000 students impacted, showcasing how deeply intertwined UpSkill’s work is with both the business community and our educational institutions.  Fostering Industry and Education Partnerships One of UpSkill Houston’s key strengths lies in the partnerships it has fostered between industry and education. Through collaborations with Greater Houston Partnership members and partners, these efforts have spurred the development of workforce programs that not only meet the needs of local employers but also provide students with direct paths to sustainable careers. Examples include: San Jacinto College’s Center for Petrochemical Energy and Technology Alvin Community College and Lonza collaboration Industrial Craft Competition at the Houston Livestock Show and Rodeo   A Catalyst for Economic Mobility  “UpSkill Houston plays an important role in the Partnership’s ‘Opportunity for All’ pillar, which aims to increase economic prosperity and mobility for residents while ensuring industries have the skilled workers needed to grow the region’s economy and strengthen its global competitiveness,” Katie Pryor, the Partnership’s executive vice president and chief operating officer, said during the 10th anniversary conference.   In 2023, the Burning Glass Institute (BGI) selected the Greater Houston and Texas Gulf Coast region to be its partner site for its Jobs That Mobilize (JTM) initiative. The initiative is testing and deploying a new data-driven approach that uses skills adjacencies to help workers achieve greater mobility in the Houston region. BGI’s research has uncovered several key insights: On average, skills-based transitions provide a 15 percent wage increase between origin roles and JTM roles.  JTM roles provide long-term mobility for workers.  Roles often expand talent pools for employers by twice or three times more. According to BGI, 37 percent of the skills requirements for a given occupation have changed over the past five years. BGI President Matt Sigelman provided three things the Houston region must do to ensure growth and economic opportunity: Know what talent you will need and where the gaps lie.   Develop a strategy for targeted upskilling and reskilling.  Grow the pie by tapping hidden talent pools and playing your whole team.   Preparing for Houston’s Future Workforce As the regional economy transitions from industrial into a knowledge-based, technology-enabled economy, UpSkill Houston will continue its leadership in driving a skills-first approach that meets the changing demands of employers. “Our human capital is the Houston region’s single greatest asset,” Peter Beard, Sr. Vice President of regional workforce development, said. “Our workforce, whether we cultivate and develop it here in the region or attract it from other parts of the country or world, our workers are the backbone, brainpower, innovation, and ultimately, they are the power that drives and grows our economy.” As UpSkill Houston enters its second decade, the initiative remains committed to ensuring that Houston’s workforce is equipped with the skills needed to thrive in the region’s evolving economy, while continuing to drive inclusive economic growth for all residents. See how UpSkill Houston's decade of collaboration continues to shape the future of workforce mobility and drive economic growth for our region. Learn more about how you can get engaged in UpSkill.
Read More

Related Events

Economic Development

State of the Texas Medical Center

The Greater Houston Partnership's State of the Texas Medical Center returns on Thursday, November 14! William F. McKeon, President and CEO of the Texas Medical Center, will deliver an annual address, discussing the…

Learn More
Learn More
Executive Partners