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Economy at a Glance - March 2024

This month’s issue of Houston: The Economy at a Glance looks back at the pandemic’s impact on Houston and how well the economy has recovered since.
Published on 3/5/24

AN INAUSPICIOUS ANNIVERSARY

This month marks the fourth anniversary of COVID-19’s arrival in Houston. The virus went on to infect two million Houstonians—over one-fourth of the region’s population—and take the lives of over 17,000 residents. It impacted every county, city, and neighborhood in the region. The outcome would have been much worse if not for mask mandates, social distancing requirements, restrictions on public gatherings, and the shift to working from home.

Steps taken to contain the virus tipped the economy into recession. Consumer spending in metro Houston fell 35.8 percent in April ’20 compared to January of that year, according to Harvard University’s Economic Tracker. Thousands of businesses shut their doors, many permanently. And one in every nine Houstonians lost their jobs. If not for the federal government’s Paycheck Protection Program, many more would have been laid off. 

A recovery began as elected officials eased restrictions on how businesses could operate and the massive fiscal stimulus packages that Congress passed began to work their way through the system. The recovery accelerated when vaccines became widely available. All but a handful of sectors have now fully recouped their job losses. In many industries, activity today is well above pre-pandemic levels. 

Calm Before the Storm

The U.S. enjoyed one of the longest economic expansions on record leading up to the pandemic. February ’20 marked the 113 consecutive month of job growth. Adjusted for inflation, gross domestic product had grown 27.0 percent since the end of the Great Recession. And the nation’s unemployment rate had slipped to 3.5 percent, the lowest of the past 50 years.

After suffering through the Fracking Bust and Hurricane Harvey, Houston was also growing again, albeit at a slower pace than earlier in the decade. In the 12 months ending January ’20, the region had added 62,500 jobs, marginally below the historic average of 65,000 per year.

Early Timeline

The pandemic arrived in Houston on March 4 when a Fort Bend County resident was the first person to test positive for COVID-19 in Texas. Events quickly unfolded:

March 11: After eight days of operation, the remainder of the ’20 Houston Livestock Show and Rodeo was canceled. 

March 12: Houston-area school districts began to close and prepared to offer classes remotely.

March 16: The Houston Health Department ordered all bars and nightclubs to close and for restaurants to halt on-site dining services.

March 19: Following a national emergency declaration, Governor Abbott issued Executive Order No. GA-08, restricting social gatherings as well as the visitation of certain businesses.

March 24: Harris County issues a stay-at-home order and all non-essential businesses are temporarily closed.

Sudden Impact

The mandated closures devastated Houston’s economy. The region shed over 360,000 jobs in two months. The unemployment rate soared to 13.3 percent. At the start of the pandemic, initial claims for unemployment benefits averaged 58,000 per week, up from an average of 3,800 per week in the two months before. The region sank into the deepest economic slump in recent memory.

The Houston Purchasing Managers Index reflects the depths of the downturn. It fell to 34.6 in April, the lowest reading on record. Readings above 50 indicate the economy is expanding, below 50 that its contracting. During the Global Financial Crisis, the Houston PMI bottomed out at 39.0. The Fracking Bust saw a low of 43.3. The economy didn’t show signs of improvement until August ’20, when the index once again crossed the 50.0 threshold.

Early in the pandemic, the Partnership reached out to its small- and medium-sized members to assess their well-being. Major findings in the April ’20 survey:

  • 93.8 percent of respondents had instituted work-from-home practices,
  • 53.6 percent indicated their revenues had declined,
  • 47.1 percent had enacted a hiring freeze,
  • 41.0 percent classified their operations as severely impacted, 34.5 percent as moderately impacted, and
  • 24.6 percent had closed whole or partial operations.

Other data points to illustrate the impact of the pandemic:

  • Houston TranStar monitored traffic volumes at 15 major intersections as a proxy for the decline in overall travel. In late April, traffic volume at those intersections was down 42 percent from pre-Covid levels.
  • City of Houston mixed beverage receipts, a metric for alcohol sales in bars and restaurants, fell from $107.2 million in February to less than $13,000 in April.
  • Calls to United Way’s 211 number seeking emergency assistance with rent, food, and utilities jumped 159 percent between early February and late April.
  • In February, 18 percent of all Houstonians stayed close to home (i.e., within one mile). In April, the average climbed to 35 percent. For a few days that month, it topped 50 percent. The data is based on cell phone locations tracked by Cubeiq.

To continue reading, download this report.

Note: The geographic area referred to in this publication as “Houston,” "Houston Area” and “Metro Houston” is the ten-county Census designated metropolitan statistical area of Houston-Pasadena-The Woodlands-Sugar Land, TX. The ten counties are: Austin, Brazoria, Chambers, Fort Bend, Galveston, Harris, Liberty, Montgomery, San Jacinto, and Waller.

Key March Takeaways

Here are the facts to know about the Houston region this month
1
March Takeaway #1
All but a handful of sectors have recovered the jobs lost during the pandemic.
2
March Takeaway #2
Activity today is well above pre-pandemic levels in many Houston industries.
3
March Takeaway #3
U.S. crude production hit a record in ’23, and it did so with one-third the rigs and two-thirds the workers it employed 10 years ago.

Want to learn more? Contact our Research Team:

Patrick Jankowski, CERP
Senior Vice President, Research
713-844-3616

Previous Issues of Economy at a Glance

FEB
2024
Local and U.S. economic trends
Read Report
JAN
2024
Employment Forecast Summary, Houston GDP, and Job Growth
Read Report
DEC
2023
Houston exports, employment, the business climate in Texas, and a peek into Partnership’s forecast for 2024
Read Report
NOV
2023
Houston’s population compared to other major U.S. metros
Read Report
OCT
2023
Shifts in Houston’s Demography
Read Report
SEPT
2023
The Houston Ship Channel, the outlook for business in Texas, and local employment trends
Read Report
AUG
2023
The Pivot from Recession to Resilience
Read Report
JUL
2023
Mid-Year Report
Read Report
JUN
2023
The Global Economy, Home Sales, and Construction
Read Report
MAY
2023
U.S. Economic Outlook and Houston's Energy Industry
Read Report
APR
2023
Houston's population growth and employment revisions
Read Report
MAR
2023
U.S. Recession and Houston's Key Indicators
Read Report
FEB
2023
The Year in Review
Read Report
JAN
2023
The U.S. Economy and Houston's GDP Estimates
Read Report
DEC
2022
Recovery in the Oil and Gas Industry
Read Report
NOV
2022
Metro Houston's Job Growth and the Apartment Market
Read Report
OCT
2022
Exploring Population Changes Through the ACS
Read Report
SEPT
2022
Recession? Maybe, Maybe Not
Read Report
AUG
2022
Houston at Mid-Year
Read Report
JUL
2022
The Houston Housing Market, Affordability, and Recent Shifts
Read Report
JUN
2022
Economic Recovery, Population Growth & Global Houston recap
Read Report
MAY
2022
Economic recovery, rising costs & labor force
Read Report
APR
2022
Population growth and employment data
Read Report
MAR
2022
Local Impact of a Global Event
Read Report
FEB
2022
Post-Analysis of 2021 Houston Economy
Read Report
JAN
2022
Omicron, GDP, Employment
Read Report
DEC
2021
2022 Employment Forecast
Read Report
NOV
2021
Job Gains, Real Estate, Exports
Read Report
OCT
2021
Inflation, Employment & Global Innovation
Read Report
SEP
2021
Employment, Oil & Gas, Containerized Exports, and Housing
Read Report
AUG
2021
Delta Variant, Rebounding Travel, Economic Growth and Population Gains
Read Report
JUL
2021
Energy Transition, Recovery Bottlenecks, & the Worker Shortage
Read Report
JUN
2021
Economic Recovery, Multifamily, Population & More
Read Report
May
2021
Housing Boom and Robust Recovery
Read Report
APR
2021
Pandemic Recovery, Tech Workforce
Read Report
MAR
2021
Pandemic Employment Data
Read Report
FEB
2021
Coronavirus Impact and 2021 Outlook
Read Report
JAN
2021
Racial Demographics and Population Shifts
Read Report
NOV
2020
U.S. Recovery, 2021 Outlook
Read Report
OCT
2020
U.S. Recovery, Houston Update
Read Report
SEP
2020
COVID-19 Impact on Economy
Read Report
AUG
2020
Energy Change Over Time
Read Report
JUL
2020
COVID-19 Update, Houston Unemployment
Read Report
JUN
2020
COVID-19 Update, Affected Sectors, Energy
Read Report
MAY
2020
U.S. & Texas Outlook, GDP
Read Report
APR
2020
COVID-19 Update, PMI, Industry Outlook
Read Report
MAR
2020
Economic Impact, Global Outlook, Recession Probability
Read Report
FEB
2020
U.S.-China Trade Deal, USMCA
Read Report
JAN
2020
Houston GDP, Energy, Jobs
Read Report
DEC
2019
Sector by Sector Forecast for 2020
Read Report
NOV
2019
Houston Region Demographic Update 2
Read Report
OCT
2019
Houston Region Demographic Update 1
Read Report
SEP
2019
Houston's Growth Engines
Read Report
AUG
2019
PMI, Commercial Real Estate & Housing
Read Report

More Insight & Analysis

Monthly Update: Inflation

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Monthly Update: Employment

Review the latest data on jobs in the Houston region. 

Monthly Update: Purchasing Managers Index

Review the latest data on this key economic indicator. 

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